Toyota Innova New Facelift- With the launch of the new Innova facelift, Toyota has once again stirred things up in the constantly changing Indian car industry. An exciting confrontation with its own sister, the fearsome Fortuner Legender, has been set up by this move. As we examine this comparison, we’ll look at how Toyota’s approach of contrasting two of its best-selling vehicles could change the premium car market in India.
Toyota Innova New Facelift
Redesign A more aggressive and SUV-like stance is one among the new Innova facelift’s features. The front fascia has undergone a thorough overhaul and now includes: A bigger, more commanding grille with accents of chrome LED headlights with built-in DRLs that are more subtle A stronger bumper featuring imitation skid plates New alloy wheel designs and more prominent wheel arches are now visible on the side profile, and the back end has a roof spoiler and updated LED taillamps.
Market Positioning & Pricing Strategy
Toyota made a risky step by upgrading the Innova and putting it in line with the Fortuner Legender, which might change the luxury car market in India. This is how things could go:
Innova’s New Avatar
- Price Range: Ex-showroom, it is anticipated to cost between INR 18 and 28 lakhs.
- Target Market: Buyers seeking a high-end MPV with SUV-like features, business fleets, and large families
- USP: Comfort, adaptability, and now performance and style.
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Fortuner Legender
- Price Range: Ex-showroom, prices now range from INR 38 to 50 lakhs.
- Target Market: Off-road adventurers, SUV aficionados, and purchasers who value status
- USP: High-end features, off-road capabilities, and sturdy construction
Toyota is providing a stepping stone for consumers who wish to upgrade from a normal MPV but might not be prepared for a full-fledged SUV like the Fortuner Legender by improving the Innova. This tactic might possibly:
- Raise the Innova range’s average selling price.
- Make a stronger distinction between Toyota’s MPV and SUV models.
- Attract buyers who might otherwise consider rival SUVs priced between INR 20 and 30 lakh.
Redesign Features
A more aggressive and SUV-like stance is one among the new Innova facelift’s features. The front fascia has undergone a thorough overhaul and now includes: A bigger, more commanding grille with accents of chrome LED headlights with built-in DRLs that are more subtle A stronger bumper featuring imitation skid plates New alloy wheel designs and more prominent wheel arches are now visible on the side profile, and the back end has a roof spoiler and updated LED taillamps.
Improvement Interior
The new Innova is excellent inside: A revamped dashboard that feels more upscale An infotainment system with a larger touchscreen and improved connectivity features Soft-touch surfaces and better materials Higher trim levels now offer leatherette seats and other new fabric options. The goal of these improvements is to close the gap between the luxury found in SUVs like the Fortuner Legender and the Innova’s conventional utility.
The Legendary Fortuner
The Reputable SUV Monarch Introduced as a more expensive version of the regular Fortuner, the Fortuner Legender has swiftly become the flagship model in Toyota’s SUV collection in India. It appeals to a market that seeks both performance and distinction by fusing strong off-road capabilities with opulent comforts.
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New Powertrains from Innova
Rumour has it that the upcoming Innova makeover will include: A 2.4-liter diesel engine that is more potent and effective An alternative hybrid drivetrain that might be lifted from the Camry Better suspension for enhanced handling and ride quality With these improvements, the performance difference with the Fortuner Legender might be reduced, particularly when driving in cities.
A Strategic Masterstroke
Toyota’s decision to position the revamped Innova against the Fortuner Legender is a strategic move that reflects the company’s confidence in both models. By enhancing the Innova’s features and appeal, Toyota is broadening its customer base. For consumers, this rivalry offers more choices in the premium segment, better features at more accessible prices, and the potential for more competitive pricing.
Distinctive Design
Fortuner Legender features a distinctive design with a sleek, futuristic front grille, split LED projector headlamps, and a bold bumper with larger air intakes. Its exclusive alloy wheels and dual-tone exterior options elevate its upmarket, sophisticated appeal, setting it apart from the standard Fortuner with a more refined and dynamic look.
Fortuner Legender’s Proven Prowess
The Fortuner Legender is powered by a robust 2.8-liter diesel engine, delivering 201 bhp and 500 Nm of torque. Its advanced 4×4 system, coupled with multiple terrain modes and a 6-speed automatic transmission with paddle shifters, ensures exceptional off-road performance. However, the upcoming Innova hybrid may offer superior fuel efficiency and eco-friendliness.
Premium Interiors
The Fortuner Legender premium interiors, featuring a dual-tone black and maroon theme, ventilated front seats, and an 8-inch touchscreen infotainment system. It also includes a wireless smartphone charger and a 360-degree camera system, enhancing both comfort and technology. These high-end features elevate the Legender’s status as a luxury SUV, setting a new benchmark in its segment.
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Face-off In Performance
Although the two cars serve distinct main functions—the Fortuner Legender’s strong off-road skills and the Innova’s pleasant people-moving capabilities—the new Innova facelift appears to be edging closer to SUV territory in terms of performance. It appeals to a market that seeks both performance and distinction by fusing strong off-road capabilities with opulent comforts.
Safety Features
Both the Innova and Legender come equipped with 7 airbags, ABS with EBD, and Vehicle Stability Control. However, the Legender also includes additional safety features like Hill Assist Control and Downhill Assist Control, enhancing its overall safety and driving confidence.
Infotainment
The Innova offers an 8-inch touchscreen, Apple CarPlay/Android Auto, and a JBL sound system. The Legender, on the other hand, features the same setup but adds a 360-degree camera, enhancing convenience and safety for a more immersive driving experience.
Comfort
The Innova offers captain seats, automatic climate control, and rear AC vents for added comfort. The Legender steps up with ventilated seats, dual-zone climate control, and a power-adjustable driver seat, ensuring a premium and customizable driving experience for both the driver and passengers.
Drivetrain
The Innova comes with a front-wheel drive layout, while the Legender features rear-wheel drive with a 4×4 option, enhancing its off-road capabilities. Despite the Legender’s drivetrain advantages, the Innova’s recent upgrades are narrowing the gap, particularly in terms of comfort and technology.
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The Impact on Indian Automotive Market
The new Innova facelift and its closer positioning to SUVs could significantly reshape the Indian automotive market. It may blur the lines between MPVs and SUVs, prompting other manufacturers to rethink their offerings and potentially create more crossover-style vehicles. Competitors like the Kia Carnival and MG Hector Plus may need to enhance their features to stay competitive. If the Innova adopts hybrid technology, it could spur quicker adoption of hybrids in the premium MPV/SUV category.
Conclusion
Toyota appears committed to retaining you, regardless of your preference for a powerful SUV or a high-end MPV. The automotive industry eagerly awaits the outcome of this intra-brand competition. Innova be able to effectively fill a gap between SUVs and conventional MPVs Or will the Fortuner Legender continue to dominate the high-end SUV market without any competition. Time will tell, but one thing is for sure: India’s premium car industry is going to have an amazing journey.
Frequently Asked Questions
What Powertrains are Available in The Toyota Innova facelift?
The Innova facelift features a 2.4-liter diesel engine and a potential hybrid option.
What are The interior Features of the Toyota Innova facelift?
The Innova facelift includes an upgraded dashboard, larger touchscreen, and leatherette seating options.
Is the Toyota Innova facelift More Fuel-Efficient than the Fortuner Legender?
Yes, the Innova facelift, especially with the hybrid option, is expected to offer better fuel efficiency.